Privacy Policy - Stirling Motors
Stirling Motors is committed to protecting and respecting your privacy. This policy outlines what personal data we collect, how we process it, and your rights concerning your personal information.
1. Who We Are
1.1 The term 'Stirling Motors', 'us' or 'we' refers to the owner of the website and the data controller responsible for your information. Our registered address and contact details can be found on our website.
1.2 This policy applies to all personal data processed by Stirling Motors through your interactions with our staff, our website (stirlingmotors.co.uk), and our services.
2. The Information We Collect
2.1 We may collect, use, store, and transfer different kinds of personal data about you which we have grouped together as follows:
Identity & Contact Data
First name, last name, title
Address, phone number, email address
Financial Data
Bank account details
Information required for finance applications
Note: This data is primarily handled by our trusted finance partners
Vehicle Data
Details of any part-exchange vehicle (make, model, VIN, mileage)
Details of the vehicle you are purchasing
Transaction Data
Payment details
Information about products and services you have purchased from us
Technical & Usage Data
IP address
Browser type
Website navigation and interaction data
3. How Your Personal Data is Collected
3.1 We collect data through various methods, including:
Direct Interactions
Forms completed on our website (contact forms, finance forms)
Correspondence by post, phone, or email
Automated Technologies
Data collected automatically as you use our website
Cookies and similar technologies
Please see our Cookie Policy for more details
Third Parties
Finance providers
Warranty partners (AutoGuard Warranties)
Analytics providers like Google
4. How We Use Your Personal Data
4.1 We use your personal data only when the law allows. The most common uses are:
Contract Performance: To complete vehicle sales
Payment Processing: To process payments and arrange finance
Warranty Registration: To register warranty policies on your behalf
Relationship Management: To manage our ongoing relationship and notify you of policy changes
Legal Compliance: To meet our legal and regulatory obligations
Legitimate Business Interests: To improve our services and for administrative purposes
5. Data Sharing and Third Parties
5.1 We may share your personal data with trusted third parties for the purposes outlined in section 4, including:
Finance providers (for vehicle finance agreements)
AutoGuard Warranties (to register your warranty policy)
HM Revenue & Customs, regulators, and other authorities (where legally required)
5.2 All third parties are required to:
Respect the security of your personal data
Treat data in accordance with the law
Not use your personal data for their own purposes
6. Data Security
6.1 We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, accessed, altered, or disclosed in an unauthorised way.
6.2 Access to your personal data is limited to employees and third parties who have a legitimate business need to know.
7. Data Retention
7.1 We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements.
8. Your Legal Rights
8.1 Under UK data protection law, you have the right to:
Request access to your personal data
Request correction of personal data we hold about you
Request erasure of your personal data
Object to the processing of your personal data
Request restriction of processing of your personal data
Request transfer of your personal data to you or a third party
8.2 To exercise any of these rights, please contact us using the contact information provided on our website. You will not usually have to pay a fee to access your personal data.
9. Changes to This Policy
9.1 We keep our privacy policy under regular review. Any updates will be posted on this page.